The SIAL Middle East Exhibition 75% of the 2011 exhibitors have already re-booked for 2012, recognising SIAL Middle East as their strategic marketing tool to increase sales in the region. Read more about exhibiting at SIAL Middle East here...
	Innovations Observatory For the last 40 years, innovation has been part and parcel of SIAL Group events worldwide. In 2011, SIAL Middle East launched it's very own Innovations  Observatory and Awards ceremony. Learn more here...
	Hosted Buyers Programme 2011 saw the second meeting of the SIAL Purchasers Club, with 406 pre-qualified food and beverage buyers hosted for three days of one-to-one meetings with exhibitors. Applications for the 2012 SIAL Purchasers Club will be available online shortly.
	Industry Conferences A full programme of keynote speeches, panel debates, presentations and expert workshops ran in parallel with the exhibition. Conference topics included food retail, food security, nutrition and healthy food, business and marketing, trends and innovations, and seafood from Vietnam. Click here to view the programme and speaker presentations. .
	The Grocery @ SIAL Middle East Following an announcement by ADFCA that it will be implementing new standards and regulations to modernise food retail outlets in Abu Dhabi, SIAL Middle East built a replica of a new ‘Baqala’ grocery store and host a series of workshops for store owners to explain the regulations and the best ways to implement them. Find out more about the Grocery here.
	La Cuisine by SIAL Organised by the Emirates Culinary Guild of Abu Dhabi, La Cuisine by SIAL  showcased the talent and artistry of hundreds of professional chefs as they compete under the watchful gaze of WACS approved judges across a variety of disciplines. Find out more about La Cuisine by SIAL... Global Chefs Challenge & Hans Bueschkens Young Chef Challenge at SIAL Middle East. The World Association of Chefs Societies and the Emirates Culinary Guild chose to stage the Africa and Middle East Semi Finals of these two important chef competitions at La Cuisine by SIAL.

About Turret Media     

A multi award winning company, Turret Media has conceptualised, developed and launched some of the most successful live events in the Middle East, such as the World Future Energy Summit, Taste of Dubai and the Abu Dhabi International Hunting and Equestrian Exhibition.
      
Following more than 50 years of experience in the UK, Turret Media migrated its business headquarters to the UAE in 2006 after becoming a foundation partner of the Abu Dhabi National Exhibitions Company.

Turret Media’s exhibitions and conferences annually represent more than 1,400 exhibitors and deliver more than 120,000 visitors in industry sectors as diverse as renewable energy, gourmet food and information technology.

The company is honoured to receive support and patronage from the region's government departments and draws strength from its core team of industry professionals from around the world.

Find out more at www.turretme.com

Abu Dhabi Food Control Authority

The Abu Dhabi Food Control Authority is a strategic partner of SIAL Middle East.

Vision
An internationally recognized food and agriculture organization that contributes to the well-being of the community.

Mission
To develop a sustainable agriculture and food sector that ensures the delivery of safe food to the public and protects the health of animals and plants while promoting sound environmental and food practices through cohesive and effective policies and regulations, quality standards, research and awareness.

About
As per a decree issued by His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE and Ruler of Abu Dhabi, and Law No.2 of March 2005, ADFCA was established with a view to ensure food safety, guarantee the quality of food for human consumption and to conduct the necessary research and studies on safe food.

In April 2007 and as per Law No. 5 pertaining to the amendment of the original law, the Authority was empowered to issue rules, regulations and standards to streamline food items sold or offered for human consumption.

ADFCA consists of the following sectors:Corporate Services, Food Safety and Livestock Health, Strategic Planning and Performance Administration, Policies and Systems, Development, Agricultural Affairs, Veterinary Hospitals and Clinics.

The foundational vision in establishing ADFCA was the restructuring of the food regulatory system in line with international best practices followed in the field of food safety. Enhancing the quality of life for the people and contributing to the general well-being of society was among the principal goals behind the setting up of the Authority, even while ensuring a fine balance between consumer protection and commercial dynamism.

“SIAL Middle East provides a comprehensive platform where food professionals, companies and authorities can come together and set appropriate directions for the region’s burgeoning food sector and familiarize with diverse global experiences in the food industry.” Rashed Al Shariqi, Director General of Abu Dhabi Food Control Authority.

Why does the food and beverage industry need to gather in Abu Dhabi?

A growing population, an increasingly young and multicultural population, and burgeoning hospitality and tourism trade have seen a massive rise in demand for food and beverage imports from around the world.

The Government has identified tourism as a key priority within its 2030 Development Plan, with tourism-related projects worth US$235 billion planned through to 2018.

The UAE is an important regional hub with the third largest amount of re-exports in the world The region’s food import spend is due to hit US$49 billion by 2020. SIAL Middle East offers a solid platform for companies wanting to research and enter the Middle East food, drink and hospitality market.

The UAE’s food industry is estimated to achieve an average growth of 4 to 5 per cent between 2011 and 2014.

The UAE is dependent on imports for 90% of its food and beverage needs. A young, wealthy and largely expatriate population is driving a willingness to experiment with international foods, and is causing an increase in spend in the retail and foodservice industry.

The halal food market is a key growth area and is expected to post a 20% growth in demand by 2025. With the majority of the world’s 1.8 billion Muslims living in the Middle East, the GCC is the largest importer of halal products in the world.

The local food processing sector is expanding rapidly with attractive financing and subsidies from Government and now accounts for over 40% of the industrial investment outside of the oil and gas sector in the UAE.