Middle Eastern Food
Middle Eastern Food
Introducing the Grocery @ SIAL Middle East.

The Grocery @ SIAL Middle East
The grocery retail circuit in the UAE had it's very own showcase at SIAL Middle East 2011.

In line with Abu Dhabi's 2030 Economic Vision, grocery store owners are being encouraged to modernise their retail outlets to remain competitive and to
consider add on services to offer additional value to customers.

Grocery @ SIAL Middle East featured a replica of a new ‘Baqala’ store to provide a clear picture of modernised grocery stores. Food and beverage products, till and labelling machines, uniforms, display and storage equipment, external canopies, delivery vehicles, CCTV systems, ATMs, specialized decorators and contractors formed a major part of the exhibition.

Grocery @ SIAL Middle East was a first-of-its-kind exhibition developed to facilitate direct commercial exchange between grocers and food and store retail equipment manufacturers.


There are 1,300 grocery and food retail stores in Abu Dhabi generating an annual turn-over of US$272 million.

The owner and general manager of every single outlet was invited to visit the Grocery @ SIAL Middle East and experience a one-stop-shop for everything they need to modernise their store.

Companies invited to exhibit included suppliers of:

  • Food and beverage products
  • Till machines
  • Labelling machines
  • Uniforms
  • Refrigerators
  • Display equipment
  • External canopies
  • Delivery vehicles
  • CCTV systems
  • Banks (financing and ATM’s)
  • Specialized decorators
  • Grocery franchise
  • Flower distributors
  • Snacking equipment
  • Pizza equipment
  • Specialized contractors

For more information or to book your 2012 stand please contact:

Kenan Soufi
T: +971 (0)2 401 2777
E: k.soufi@turretme.com
Maya Al-Ashi
T: +971 (0)2 401 2801
E: m.ashi@turretme.com

Stand packages

Space only stand: Your company is free to design and construct its own stand.
Price: US$377 per sqm (minimum of 24 sqm required)

Shell scheme stand: Your stand will include modular walls, name board, carpet, lighting, power socket, electricity (13 amp) and basic stand cleaning.
Price: US$436 per sqm (minimum of 9 sqm required)

Upgraded shell scheme package:
A shell scheme stand with additional furniture package to include table, chairs, shelves, counter.
Price: US$463 per sqm (minimum of 9 sqm required)

Filling the shelves.
Get your product displayed within the Grocery@ SIAL Middle East.


A great way to put your product and brand in front of hundreds of grocery and food retail store owners in Abu Dhabi. All SIAL Middle East exhibitors automatically qualify to display products – the size of your stand will determine how much shelf space you can take.

Please contact your account manager for further information.

> Download the sales brochure here

Contact us to book your stand today

Omar Hassan
T: +971 (0)2 401 2783
E: omar.hassan@turretme.com

Maya Ashi
T: +971 (0)2 401 2801
E: m.ashi@turretme.com
Free seminars for grocery store owners

The Grocery @ Sial Middle East will also hosted a series of  free seminars for grocery store owners.

Topics include:

Financing and funding to grow your grocery store business
-    Understand the funding options available and the finance raising process
-    How do lenders and investors assess funding proposals?
-    Recommendations on perfecting your funding proposal

Implementing new standards in your grocery store for success
-    Best practices for adhering to new regulations and standards to enhance your sales
-    Guide to the benefits of valued-added services
-    Choosing the right value-added services to increase competitiveness and profitability
Map of SIAL events close
Map of SIAL events