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Trends & Innovations Observatory

And the first ever SIAL Middle East Innovation Award goes to... Al Ain Dairy for Cardamom Milk!

Al Ain Dairy Food Company is the first ever winner of the prestigious SIAL Innovation Award, for their cardamom flavoured vitamin A and D enriched milk.

Click here to view the complete list of shortlisted products of innovative character that were featured in the SIAL Middle East Innovations Observatory.

The winning product was on display alongside its shortlisted competitors and 50 of the most innovative food products from around the world at the SIAL Middle East’s Innovations Observatory.

In all, sixteen food and beverage products were shortlisted to win the SIAL Middle East Innovation award by a jury of independent food professionals, chaired by Xavier Terlet, CEO of the global food industry consultants, XTC World Innovation. Six of those products are manufactured in the UAE.

They were selected against specific food attributes that included health aspects, taste, ethics, convenience and appearance, as well as the level of innovation involved in developing the product, including the manufacturing process and ingredients.

“I am very impressed by the quality of the innovative products presented at SIAL Middle East this year and it was extremely difficult to select the winner,” said Terlet. “All the products selected are an interesting answer to increasingly popular consumer trends and needs. In the end, Al Ain’s cardamom flavoured milk satisfy these needs the best.

“We are noticing an increase of healthy products that are more natural and well balanced, but at the same time convenient, and that still bring pleasure to the consumer. Middle East manufacturers in particular are showing how they can add value to products that can be exported to American, European and Asian markets. The SIAL Middle East Innovation Award constitutes a fantastic showpiece to be noticed by an international audience.”

Submit your product nominations for 2012

For almost 20 years, innovation has been part and parcel of SIAL Group events worldwide. Whether for foodservice, retail, or the food industry, SIAL Middle East will be bringing the world’s latest trends and innovative products to a display Observatory on the exhibition floor and will be bringing the prestigious SIAL Innovations Award to the Middle East for the second time.

Companies from across the world can nominate products to be considered
Entries will be judged by a committee of independent experts from XTC World Innovation
10 concepts wil be chosen for their innovative character to be displayed in the Trends & Innovations Observatory at SIAL Middle East
1 product will be chosen as the overall winner during a dedicated awards ceremony
The top 10 products will also be displayed within the Trends & Innovations Observatories at SIAL Canada, SIAL China, SIAL Brazil and SIAL Paris

Check back soon! Online applications for 2012 innovations will be available here shortly.

Multiple benefits for your company and your chosen innovations

International promotion and media coverage highlighting entries as part of a massive marketing and PR campaign organized by SIAL Middle East. To include e-newsletters, press releases, a press conference and event preview
Entries will be showcased within the Official Catalogue given to every visitor
Presentation of your nominated product in a dedicated section at www.sialme.com
Use of the Trends & Innovations Award nomination logo for your chosen products
Dedicated awards ceremony attended by key industry professionals and media

For further information email Elly Habt at info@sialme.com

The following products of innovative character were shortlisted for the SIAL Middle East 2011 Innovations Award and were displayed in the Innovations Observatory on the exhibition show floor:

	Product: BRUN BANANA Company: BRUN BANANA Description: 100% natural whole dry banana for energy. To eat as a snack. No additives or preservatives. Rich in carbohydrates and fibre. Very low fat content. Source of antioxidants, minerals and vitamins. 2 units.
	Product: NIGHT ORIENT - MERLOT Company: ORIENT DRINK SPRL Description: ALCOHOL-FREE wine. Drink without alcohol based on selected vines. Halal certified. 25 calories per 100ml.
	Product: DATE MILK Company: AL AIN DAIRY Description: Natural fresh flavoured milk enriched with vitamins A and D. In a 250ml bottle. See the other articles:
	Product: WOW VITAMIN ENHANCED FLAVORED DRINK - THINK Company: AGTHIA Description: Vitamin enhanced flavoured mineral water. With fruits and herbs. 100% natural. No preservatives, additives or artificial colours. Low in calories. In a bottle using few PET.
	Product: HALAL BEEF SHAWARMA GYROS SEASONED Company: MIDAMAR Description: Halal beef shawarma with tender texture. Makes it easier to chew than regular shawarma. Made with traditional Greek gyros seasoning.
	Product: CHOPPED AND FORMED HALAL BEEF BREAKFAST STRIPS Company: MIDAMAR Description: Chopped and formed beef strips to make it easier to eat than regular bacon. Halal certified. For breakfast. Hickory smoked flavour.
	Product: NONION FRIED ONIONS Company: ALL NEEDS GEN TRADING LLC Description: 100% natural fried onions. No preservative or additive. No artificial colour or flavour.
	Product: AIR CHILLED HALAL CHICKEN Company: MIDAMAR Description: Air chilled Halal chicken, not using water. Cools each bird individually. This eliminates cross contamination and water retention. Free range organic chicken. Traceable to the family farm.
	Product: LANDI ORGANIC BABY FOOD - WINTER SQUASH Company: MARKET SOLUTIONS GROUP LLC Description: Organic baby food. No added sugar. In a glass pot.
	Product: RENIET SEASONED - PURE OLIVE OIL WITH GINGER Company: SAYIN KIMYA ÇEVRE INSAAT GIDA SAN. VE TIC. LTD. STI. Description: Olive oil with natural liquid seasoning. In a 250ml bottle.
	Product: RENIET SEASONED - BULGUR / THYME Company: SAYIN KIMYA ÇEVRE INSAAT GIDA SAN. VE TIC. LTD. STI. Description: Bulgur seasoned with mixed olive oil and natural liquid seasoning. With a small pouch of liquid spices to add at the last stage of cooking.
	Product: RENIET SEASONED - PASTA / THYME Company: SAYIN KIMYA ÇEVRE INSAAT GIDA SAN. VE TIC. LTD. STI. Description: Pasta seasoned with mixed olive oil and natural liquid seasoning. With a small pouch of liquid spices to add at the last stage of cooking.
	Product: GUZELPINAR - TAMARINDO 33CL Company: GÜZELPINAR KAYNAK SULARI SAN. TIC. LTD. STI. Description: Drink with tamarind essence. Exotic flavour. Tamarind is mainly used in African cuisine.
	Product: MURATBEY NATURENA - HERBAN Company: MURATBEY Description: Finger cheese with seasonings. In a 250g tray.
	Product: Dubai Cola - Dates Flavor Company: The Dubai Cola Company Description: Date flavored cola. In a 33cl can.
	Product: Halal 7 - Lemon Company: SMART Drinks BVI Description: Halal soda with figs and cardamom

About XTC World Innovation

Consulting and marketing intelligence company specialising in food consumer goods, XTC World Innovation supports the agro food industry and retailers in their product research and development.

Our core service XTCscan, a unique worldwide database of food product innovations, provides clients with a tool to track product innovations and their link with consumer benefits, thanks to a rigorous selection and qualification process.

XTC has been a partner and consultant of SIAL since 1996.

Visit www.xtcworldinnovation.com or contact contact@xtcworldinnovation.com for information.