International Exhibition

In 2011, the exhibition hosted 466 companies from 43 countries.

With 100% of 2011 floorspace already booked, the exhibition in 2012 is set to grow by at least an additional two halls. Download the sales brochure.

Including national pavilions from:

With negotiations also underway to bring new pavilions from Belgium, Greece, Egypt, India, Malaysia, Sri Lanka, Canada, Portugal, Kenya and Lebanon.

Exhibiting at SIAL Middle East

If it is important to your business to sell more products, meet new customers and strengthen your presence in a region with over 2 billion consumers, then a presence at SIAL Middle East 2012 needs to be in your marketing plan.

> Download the SIAL Middle East sales brochure
> View the 2011 post show report
> Contact a member of the team

Exhibitor profile:

  • Bakery
  • Bakery equipment
  • Canned & preserved products
  • Confectionery
  • Cured meats
  • Dairy products, eggs
  • Food ingredients
  • Food processing equipement
  • Foodservice & hospitality equipment 
  • Frozen food
  • Fruits & vegetables
  • Gourmet & fine food
  • Grocery products
  • Health products and food supplements
  • Meat/Poultry/Game
  • Non-alcoholic beverages
  • Organic products
  • Prepared meals & convenience products
  • Retail equipment & services
  • Seafood
Six reasons to book a stand

1. Sales
Generate sales leads, make direct sales and build a contact database. In 2011, exhibitors signed more than US$350,000,000 worth of contracts.
 
2. Customer Relationships
Build better relationships with current customers and teach customers to get more from your products face to face.

3. Market Research
Try out a new product and get immediate feedback, test market awareness and perceptions. Research the Middle East market.
 
4. Brand building
Position or re-position your brand and engage buyers through live product demonstrations.
 
5. Channel Support
Identify new distributors or partners and support your current sales channel.
 
6. Get on the media radar
Over 100 press will be in attendnace - come to the show ready with a press release and use the press office to engage with industry journalists.

Contact us to discuss your stand options
SIAL Middle East 2012 Stand packages:
SIAL Middle East 2010
Space only stand: Your company is free to design and construct its own stand – ideal if you want to stand out amongst the crowd.
Price: US$377 per sqm (minimum of 24 sqm required)

Shell scheme stand: Your stand will include modular walls, name board, carpet, lighting, 13amp power socket, electricity and basic stand cleaning.
Price: US$436 per sqm (minimum of 9 sqm required)

Upgraded shell scheme stand: A shell scheme stand with additional furniture package (table, chairs, shelves, counter)
Price: US$463 per sqm (minimum of 9 sqm required)

Registration Fee: US$ 300 

Contact us to book your stand today

Elly Habt, International stand sales & national pavilions
E: elly.habt@turretme.com
T: +33 176 77 20 16

Maya Al-Ashi, Middle East stand sales
E: m.ashi@turretme.com
T: +971 2 401 2801		 Omar Hassan, Middle East stand sales
E: omar.hassan@turretme.com
T: +971 50 171 9855

"The Hosted Buyers Programme is a great initiative and brought us new opportunities from new markets. We are very satisfied with our participation at SIAL Middle East. We look forward to being back next year." 
                                                          Mr. Romeo Dakdouk, General Manager, SARA Food Group
Exhibitor survey results

 95%  94%  92%
recorded a satifactory ROI of time and money. would consider exhibiting at SIAL Middle East again. rated the ADNEC as good or excellent.
 86%  79% 72% 
re-booked their stand during the 2011 show. rated the quality of visitors as good or excellent agreed that SIAL ME was the best place to meet buyers in the region

> Find out more in the 2011 post show report

The exhibitor experience

In 2012, great emphasis is being placed on enhancing the exhibitor experience. Put simply, that means good communication, more marketing initiatives dedicated to exhibitor promotion and a state-of-the-art system for arranging meetings with hosted buyers.

Your participation in SIAL Middle East shouldn’t just be about three days in Abu Dhabi. To get the most from your investment, it should form an essential part of your 2012 sales plan - there is a global PR and direct marketing campaign at your disposal! Read more in the 2012 sales brochure.
1. Sign your stand contract and return it to your sales account manager
2. Your company name will be added to our online exhibitor list and promoted via twitter
3. You will be sent a copy of the Exhibitor Manual – your essential guide to building your stand and planning your trip
4. Our marketing team will also be in touch with the Marketing Manual. This will outline all of the ways in which you can promote your company free of charge
5. You will be assigned a contact within the SIAL Purchasers Club management team. This is to ensure we are inviting buyers who match your criteria, and to introduce you to the online meeting system

Free promotional vehicles include:
  • Online exhibitor entry
  • Editorial space within fortnightly industry e-newsletters, sent to over 80,000 contacts
  • Editorial space within the Official Preview, a 32-page supplement inserted into Hotelier and Caterer Middle East
  • Editorial space within quarterly pdf newsletters, sent to over 80,000 contacts
  • Social media including LinkedIn and twitter
  • Exhibitor listings on official invitations, mailed to over 40,000 contacts and inserted into over 30,000 trade magazines
  • Editorial space within the show catalogue
  • A dedicated visitor registration page - invite your customers to visit your stand through an email and registration page branded with your logo
  • Hard copy and electronic visitor invitations

SIAL Group - World No 1 Food Exhibition Network