President, XTC world innovation Europe ‎

‎Creator of the Nouveaux Produits – Nouveaux Marchés newsletter and managing editor of the Journal de ‎Carrefour, Xavier Terlet has been immersed in the world of consumer goods since the very beginning of his ‎career.

At the start of the 1990s, he specialized in the publication of professional journals dedicated to product ‎innovation. Getting to know the players in the agro-food business and working with them convinced him of ‎how important innovation is when it comes to brand vitality and survival.

The logical next step was the founding of XTC in 1993, followed by the development of the XTCscan ‎innovations database, both of which provide clients with the best ways to innovate concretely, efficiently and ‎promptly.‎

In 1998, as a nod to his clients, he turned the compendium “Drôle de Goûts”, an inventory of the world’s ‎nuttiest food innovations, into an instant bestseller.

Convinced that the only true innovation is “innovation that provides a tangible benefit to the consumer,” he ‎revealed his secret to staying in tune with innovation: listening to everything his three daughters say and ‎surfing the Web like there’s no tomorrow.

He takes his own personal tagline from jazz man Clark Terry: “Imitate, assimilate, and innovate.”‎ ‎ ‎

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