As Chief Commercial Officer, Peter Baumgartner has overall responsibility for the airline’s global commercial strategy and planning function overseeing global sales, marketing, product, service delivery, call centres, e-commerce and Etihad Holidays.
He is also the guiding force behind the airline’s pioneering loyalty program, Etihad Guest, which has redefined traditional frequent flier programs by placing a strong emphasis on intuitively understanding and fulfilling customer expectations.
Peter brings with him a wealth of experience in various aspects of the aviation business, with specific expertise in customer relationship management and sales and marketing development.
He has held a number of senior roles within the Belgian and Swiss aviation industries, specialising in the area of marketing communications, strategic sales planning and development – as well as customer relationship management. These include high-level positions at Swiss International Air Lines, where he was responsible for marketing development, based at Zurich International Airport.
Peter joined Etihad Airways in April 2005 and has managed the airline’s intense global commercial efforts during a period of rapid growth, both in terms of network expansion and introduction of new product innovations.
Peter is Chairman of the Board of Directors of Hala Travel Management (HTM), a joint venture company with BCD Travel B.V.