90% of the visitors will return to the event in 2014
SIAL Middle East continues to draw more visitors every year. The 2013 edition of the event witnessed a 37% increase in the number of visitors as compared to 2012 event. 






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Hosted Buyers




Entry to SIAL Middle East is free of charge and open to industry professionals from the food, drink, hospitality & catering sector.

Entry policy: SIAL Middle East is strictly a trade only exhibition, general public and persons under the age of 18, will not be permitted entry.

Visitor registration will be open in July 2014. Join our mailing list to be reminded closer to the time.


Face-to-face conversations are still the best way to do business in the Middle East!
 Find distributors, make direct sales and build relationships in a region where a face-to-face conversation matters. In 2013, hosted buyers represented companies with a turnover worth US$204 billion.

 Many leading companies recognize SIAL Middle East as an important platform in this region

"This is the first year we have done it and we are impressed with the facilities here in Abu Dhabi. We are seen a lot of footfall today and we are happy with it. We will definitely come back next year as the people here is really serious people and that’s the kind of exhibition we needed to be at.” Muneeb Abdul Rahim, Reem al Bawadi Group.

"SIAL Middle East in Abu Dhabi has been an amazing event. There are lots of new exhibitors and products. Etihad Airways is tremendously proud of the innovative food service we have on our aircraft and this event is a great opportunity for us again to be associated with the innovation that comes from SIAL."; Simon Soni, Head of Guest Experience - Catering, Etihad Airways.


  • Bakeryy
  • Bakery equipment
  • Canned & preserved products
  • Confectionery
  • Cured meats
  • Dairy products, eggs
  • Food ingredients
  • Food processing equipment
  • Foodservice & hospitality equipment 
  • Frozen food
  • Fruits & vegetables
  • Gourmet & fine food
  • Grocery products
  • Health products and food supplements
  • Meat/Poultry/Game
  • Non-alcoholic beverages
  • Organic products
  • Prepared meals & convenience products
  • Retail equipment & services
  • Seafood

Who is SIAL Middle East for?

In 2013, SIAL Middle East attracted 17,292 attendees from 77 countries, with 60% of attendees travelling to Abu Dhabi especially to attend the event.

Attendee job functions:
  • Chairman/CEO/Managing Director/Store Manager
  • Executive Chef/Chef
  • Foodservice/F&B/Catering Manager
  • Marketing/Category Manager
  • Production/R&D/Quality Manager
  • Purchasing Manager/Buyer
  • Sales Manager
Attendee company activities:

A - Retail & Trade
  • Central Purchasing Group
  • Distributor/Agent
  • Duty Free
  • Gourmet Food Store
  • Grocery & Convenient Store
  • Import-Export/Trade
  • Retailer
  • Supermarket, Hypermarket
  • Wholesaler
B - Catering & FoodService
  • Caterer, Reception Planner
  • Distribution/Wholesale for Catering & Foodservice
  • Hotel
  • Institutional/Contract Catering & Foodservice
  • Restaurant & CafĂ©
C - Food Manufacturer/ Processor
  • Food Manufacturer
  • Food Processing/Packaging
D - Services
  • Agency/Consultancy
  • Education/Teaching
  • Government/Trade Association
  • Laboratory/Research
  • Media

 76% of the visitors were either decision makers or specifiers

 54% visited SIAL Middle East over multiple days

 60% travelled to Abu Dhabi especially to attend SIAL Middle East

 88% agree that their visit to the event was very satisfactory

 2 out of 4 visitors visited SIAL Innovation Area

 90% will return to visit SIAL Middle East in 2014

 66% of the visitors have arranged to do business with a new supplier, highlighting opportunity for first time exhibitors

 96% of the visitors successfully achieved their objectives at SIAL Middle East

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