About SIAL Middle East

The 8th edition of SIAL Middle East will continue its staggering pace of growth, establishing it as the fastest-growing food, beverage and hospitality event in the MENA region.

With yet another successful event in 2016, attracting 952 exhibitors, 30+ national pavilions and 16, 562 trade attendees, SIAL Middle East continues to be the platform for food, beverage and hospitality companies to make their mark in this region.

"I chose to exhibit at SIAL ME because of the premium features that it offers, especially the high speed networking meetings and SIAL Innovation Awards which are exclusive to SIAL ME. Out of the four trade shows I have done this year throughout the world, I find that SIAL Middle East had the highest ROI for my company"
Cristina Ennis, Emile Noel - France| Exhibitor at SIAL Middle East 2016BOOK YOUR STAND

The International Exhibition

900+ Exhibitors | 30+ National Pavilions | 16,000+ Trade Visitors & Buyers | 500 Fully Hosted VIP Buyers - All in a trade business friendly environment.

Co-located Event

Abu Dhabi International Date Palm Exhibition

Abu Dhabi International Date Palm Exhibition is the world’s only dedicated B2B event for date palm fruit. Being co-located with SIAL Middle East also offers a perfect opportunity for date palm fruit producers and suppliers to meet with thousands of food, beverage and hospitality buyers. Visit www.abudhabidatepalm.com for more details. 

 

Hosted Buyer Programme

With the support of our strategic partner, Abu Dhabi Food Control Authority, a dedicated VIP hosted buyer programme fully funds the visit of up to 500 top buyers from the Middle East, Indian Subcontinent and African region to attend SIAL Middle East. Each application goes through a stringent process to qualify right buyers to come to the event. Aspects like items to source, company turnover and purchasing power are given due consideration before selecting hosted buyers.

 

Hosted Buyer Introduction Suite

Launched as a new initiative in 2015, the Hosted Buyer Introduction Suite has been a roaring success with exhibitors and hosted buyers alike. The Hosted Buyer Introduction Suite is a private dedicated space for exhibitors to meet with batches of select Hosted Buyers in Speed Networking Sessions. As part of these sessions, exhibitors and hosted buyers have 3 minutes to exchange business cards, introduce products and schedule a detailed meeting if required. In 2016, 5,231 introductions took place between exhibitors and hosted buyers.

 

La Cuisine

Organised by the Emirates Culinary Guild of Abu Dhabi, La Cuisine by SIAL is a favourite meeting point for foodservice professionals. The event in 2016 saw more than 1,000 professional chefs compete across a variety of disciplines in three days of heated competition.

 

Roaming Chefs

Senior chefs from La Cuisine take guided tours around the show based on their sourcing requirements. 765 introductions with exhibitors were made at the 2016 event.

La Cuisine Airline Category

Launched in 2015, this La Cuisine category adds an additional dimension to the travel catering sector offering at SIAL Middle East. This category is jointly organised by Emirates Culinary Guild and Etihad Airways. Within this category, chefs need to prepare a lunch/dinner menu aimed at business class passengers.

 

La Cuisine VIP Evening

SIAL Middle East hosts more than 150 senior chefs from the region and select exhibitors to network in an informal setting.

 

SIAL Innovation

SIAL Innovation Area showcases the world’s most innovative products, guaranteeing an experience for attendees to learn about upcoming trends in the food & beverage sector. The 2016 event featured 44 most innovative food and beverage products out of 250+ submissions. The competition is only open to exhibiting companies.

 

SIAL Innovation World Champions

As a new initiative launched in 2015, SIAL Innovation winners from SIAL Paris, SIAL Canada, SIAL China, SIAL ASEAN Manila, and SIAL InterFOOD Jakarta were present to showcase their innovative products to buyers and visitors. The winners from 2015/16 were once again represented at SIAL Middle East 2016.

 

SIAL Middle East Party

SIAL Middle East hosts a reception for exhibitors and hosted buyers on 2nd evening of the event. SIAL Innovation award winners are also announced at the event.

 

World Tour

World Tour offers a window in to the world of food commerce. At the 2016 event, 27 partner magazines and newspapers from all over the world mapped the agri-food market in their respective countries.

 

SIAL Conferences

Over 3 days, SIAL Conferences higlight the opportunities, trends and challenges in airline catering and general F&B sphere. At the 2016 event, Airline catering panel sessions were held on day 1 of the event whereas top hotel GMs, F&B directors and managers discussed strategies on the last day. Some of the top panelists included: Jeremy Clark, Airline Catering & Onboard Services Consulting, JC Consulting, Salim Hazife, Managing Director, Perth Inflight Catering, Ricardo Matos, Director of Food and Beverage Operations, Atmosphere Burj Khalifa Restaurant and Orsolya Meszaros, Director of Food and Beverage, Waldorf Astoria Ras Al Khaimah.

 

The Mercurys

The Mercurys is the most prestigious award in travel catering industry, running for 35 years. Judged by a panel of independent experts, the 2016 edition of the awards recognised the very best in on-board catering with five main award categories spanning airline meals, service, general on-board food and beverages and equipment. The award ceremony held at Shangri-La Abu Dhabi was attended by more than 150 travel catering professionals.

Abu Dhabi Food Security Roundtables

Food Security Center - Abu Dhabi (FSCAD) will once again bring together top government officials, CEOs and industry experts to discuss ways of ensuring the availability of affordable, sustainable and nutritious food for the region.

 

Regional Coffee Championships

The Regional Coffee Championships (UAE) once again highlighted the skills and knowledge of the country’s best coffee makers. More than 20 competitors
brewed up a storm at the competition in 2016.

 

Abu Dhabi Food Control Authority

The Abu Dhabi Food Control Authority (ADFCA) is a strategic partner of SIAL Middle East.

Vision

An internationally recognised food and agriculture organisation that contributes to the well-being of the community.

Mission

To develop a sustainable agriculture and food sector that ensures the delivery of safe food to the public and protects the health of animals and plants, while promoting sound environmental and food practices through cohesive and effective policies and regulations, quality standards, research and awareness.

About

As per a decree issued by His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE and Ruler of Abu Dhabi, and Law No.2 of March 2005, ADFCA was established with a view to ensuring food safety, guaranteeing the quality of food for human consumption and conducting the necessary research and studies on safe food.

In April 2007, and as per Law No. 5 pertaining to the amendment of the original law, the Authority was empowered to issue rules, regulations and standards to streamline food items sold or offered for human consumption.

ADFCA consists of the following sectors:

  • Corporate Services
  • Food Safety and Livestock Health
  • Strategic Planning and Performance Administration
  • Policies and Systems
  • Development
  • Agricultural Affairs
  • Veterinary Hospitals and Clinics.

The foundational vision in establishing ADFCA was the restructuring of the food regulatory system in line with international best practices followed in the field of food safety. Enhancing quality of life for the people and contributing to the general well-being of society were among the principal goals behind the setting up of the Authority, even while ensuring a fine balance between consumer protection and commercial dynamism.

“SIAL Middle East provides a comprehensive platform where food professionals, companies and authorities can come together and set appropriate directions for the region’s burgeoning food sector and familiarise [themselves] with diverse global experiences in the food industry.” 
H.E. Rashed Mohammed Al-Shariqi, Director General of ADFCA

SIAL Middle East FZ LLC

SIAL Middle East is the regional affiliate of Comexposium, one of the leading organisers of trade fairs and shows in the world.
Comexposium organises 114 events across 17 industry sectors.

 

Every year, the group attracts:

  • 38,000 exhibitors, 40% of whom are international
  • 3.5 million visitors, 350,000 of whom are international.

Customer satisfaction, innovation, growth and eco-responsible commitments are the main drivers for COMEXPOSIUM products. Each event is a market-leader, promotes growth and decrypts the sector ahead of the trend.

Our strength is in creating fresh approaches and an element of surprise – time after time – for B2C as well as B2B events. Our events continually evolve and diversify for each edition, offering new places for discovery, exchanges, networks and unmissable and unique business opportunities.

Visit en.comexposium.com for more information.