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THE MERCURYS 2016

5th December 2016 | Shangri-La, Abu Dhabi

The Mercurys is the most prestigious award in travel catering, worldwide. It is sought after by the best and most pro-active companies in the industry. The 35th edition of The Mercurys will be held alongside SIAL Middle East & OnBoard Catering in December 2016.

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KEY DATES

Deadline to enter: 17th November 2016
Product presentation in Abu Dhabi: 4th December 2016
Gala dinner & award ceremony: 5th December 2016

THE MERCURYS 2015 - A QUICK GLIMPSE

 

CATEGORY 1: “AIRLINE MEAL”

The airline meal has evolved over the decades and to this day still has a major impact on overall passenger experience, often leaving a long lasting impression. This category will explore the meals served in Economy class and Premium classes of various airlines. Following a broad but relevant set of judging criteria, the panel will assess which meals offer a memorable on-board dining experience to the passenger, whilst remaining practical and cost effective for the airline. A tasting session will take place during the finalist’s presentation..

1a) Airline Meal - Economy class

Here we refer to a full meal that would be classed as either Breakfast Lunch//Dinner or Supper Item and not a snack service. This can be any offering in Economy or Premium Economy. It is not restricted to complimentary meals services but can apply to purchased or pre-ordered meals so long as these are specifically for Economy or Premium Economy cabins. Meals may be hot or cold or a combination of items if a complete tray service is being submitted.

1b) Airline Meal - Premium class

Here we refer to a full meal that would be classed as either Breakfast Lunch//Dinner or Supper Item and not a snack service. This can be any offering in Business or First. It is not restricted to complimentary meals services but can apply to purchased or pre-ordered meals so long as these are specifically for Business or First Class cabins. Meals may be hot or cold or a combination of items if a complete service is being submitted.

Weighting: Taste 30%, practicality 25%, presentation 20%, nutritional value 15% and environmental impact 10%

CATEGORY 2: “SERVICE CONCEPT”

High-end food and beverage products and equipment are all very well, but without an exceptionally well thought out philosophy and a finely tuned delivery process, passenger satisfaction levels will rarely soar. This category will explore in depth everything from the conception to the end product delivered, the judges will specifically be looking out for the service that sets itself apart from others and excels in every aspect. We looking for innovation as well as practicality and impact. A demonstration as far as is possible will take place during the finalist’s presentation.

2a) Service Concept - Economy class

Innovation and radical ideas is not an easy task in this highly cost-sensitive and high volume area of Airline hospitality. We are looking specifically for ideas and concepts that make your service stand out from the crowd without impeding on crew efficiency. We are also looking for ideas that improve crew efficiency without impeding on passenger experience. This category covers all aspects of the interface between crew, passenger and the meal experience and extends beyond the meal to overall concept, theme and service – but food and/or beverage service must be an element of the concept.

2b) Service Concept - Premium class

The premium cabins are the flagship identifiers of Airline hospitality. Airlines frequently use their J and F class services to attract passengers in all classes. We are looking specifically for ideas and concepts that offer the best passenger experience and that is workable from both a crew and supplier point of view. This category covers all aspects of the interface between crew, passenger and the meal experience and extends beyond the meal to overall concept, theme and service – but food and/or beverage service must be an element of the concept.

Weighting: Innovation 30%, Practicality 25%, presentation 20%, taste 15% and environmental impact 10%

CATEGORY 3: “FOOD PRODUCT”

By 2018 the global inflight catering industry is expected to be worth a staggering US$19 billion and therefore proves to be an attractive target market for many mainstream food manufacturers. With high barriers of entry it’s more often than not an impossible market to penetrate. This category will provide a platform for world class food products to be recognized by the industry for the industry. The panel will pick out the winners from 3 sub-categories to identify the Best Snack, Best Food Product and Best Dessert of 2015. A tasting session will take place during the finalist’s presentation.

3a) Food Product - Snack

Snack Items in this category refer to any convenience food item that is not a full meal. Examples are sandwiches, pasties, crisps, biscuits, health bars, mini boxes like cheese and crackers mix, trail mixes, nuts etc. Items MUST be individually consumable. Pot Noodles, reconstituted breakfast items are in this category. Items may be sweet or savoury, hot or cold.

3b) Food Product - Savoury

This category is open to all food products that can be used to create dishes like new or innovative raw materials, cuts of meat, vegetables, or grocery items. Pates, pies, galantines, and also applicable, as are food items that feature either as component like a stuffed chicken breast or salad ideas that go with other items like a coleslaw.

3c) Food Product - Sweet

This category is open for all new produce and products that can be used in manufacture of sweet items i.e new innovations in components of ingredients. They can also be finished products e.g. yoghurts, ice creams, cakes or pastries.

Weighting: Taste 40%, quality 25%, practicality 15%, packaging 10% and environmental impact 10%

CATEGORY 4: “BEVERAGE”

Most passengers will agree that beverages, both non-alcoholic and alcoholic play an important role in the on-board dining experience. Just like food, beverage products also have to meet strict criteria in order for them to be consumed in flight. There are some great beverage products found on the ground today, this could be your opportunity as a manufacturer to get your beverage in the air. A tasting session will take place during the finalist’s presentation.

Weighting: Taste 30%, presentation 30%, practicality 20%, packaging 10% and environmental impact 10%

CATEGORY 5: “EQUIPMENT”

Maintaining the quality and variety of meals whilst working under the constraints of strict regulation on space and weight makes on board catering a meticulous job. The equipment used to transport, preserve, heat and serve food and beverage is critical to the operation. This category is for the entry of all types of equipment that promote and enhance the overall service from delivery to the aircraft to the passenger’s tray table.

5a) Equipment – Production

This category is open to any and all products that support and facilitate the production and delivery of Airline Catering, but excludes actual interface with the passenger. Examples are handling equipment, meal carts, production equipment, airline ovens, service delivery equipment.

5b) Equipment – Passenger

This category is open to any and all products that interface with and enhance the passenger experience. Examples are tableware, cutlery, trays, tray-set items, at-seat service equipment.

Weighting: Functionality 50%, build quality 30% and environmental impact 20%

Jeremy Clark
Chef, Airline Catering Consultant, V.P. Inflair, V.P. African Catering Enterprises, Writer/Columnist

Jeremy began his Chef training at a top London Hotel School rounding off with an apprenticeship in Z├╝rich Switzerland. He worked in a number of 5 Star hotels in UK and Switzerland in various kitchen and front-of-house positions before discovering a love for the Airline Hospitality industry.

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Happy - Keerthi Hapugasdeniya
Founder/CEO, APOT.Asia (Asia Pacific On Board Travel)

Mr Keerthi Hapugasdeniya better known as happyK, Sri Lankan born Keerthi graduated and started his career in Colombo then move to Switzerland and to Australia. World class award winning Chef happyK is the managing director of happyK solutions and is one of the leading In-flight and food service providers to many Airlines and hospitality institutions. 

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Mirko Brenzinger
Senior Manager Catering Commercial Planning, Etihad Airways

Mirko Brenzinger serves as Senior Manager Catering Commercial Planning at Etihad Airways in Abu Dhabi. He is responsible for management of commercial aspect of global catering business of Etihad Airways including change management, Financial Planning & Budget, Equipment development, inventory planning & forecasting, Catering service & product tenders, contract management, catering systems & business processes.

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Simon Heppner
Founder & Director, The Sustainable Restaurant Association

Simon is an Associate Director at Good Business, Europe's leading responsibility consultancy and Founder and Director of the Sustainable Restaurant Association. Following an early career managing restaurants in London, Simon spent seven years working in remote and offshore infrastructure in locations such as East Timor, the Congo and Curacao before founding The SRA in 2010.

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Werner Kimmeringer
Managing Director Global Catering Services & Logistics - Culinary Master Chef and Inflight Service Management Specialist with 39 years of experience

Werner Kimmeringer is a multifaceted Business Leader with extensive experience in all aspects of management, including the strategic planning and execution, culinary expertise, supply chain, project management, human resources, and product & service development.

Read more...

 

       

Each additional product entry will be charged at USD 300. Please note that you will receive only 2 tickets to the gala dinner ceremony regardless of how many entries are submitted. To purchase additional tickets to the gala dinner ceremony the cost will be USD 150 each. 

** If for any reason you are unable to attend the product presentation, a video presentation can also be submitted. This is only applicable for entries where tasting is not required. If the product is equipment, the entrant should arrange for a sample to be couriered to Abu Dhabi for judging. For more information please contact our team.

  • All entries must be made on the website – click here to submit your entry.
  • Incomplete forms will not be accepted.
  • Each entry must be submitted separately.
  • The Mercurys Judging Panel may request documentary proof from an existing customer to support any claims made by the entrant.
  • The Mercurys Judging Panel reserves the right to disqualify any validated entry if it does not comply with the rules. The decisions of the Mercury Award committee and of The Mercury judging panel are final.

THE MERCURYS 2015 - WINNERS

Category Company Entry Title
Airline Meal Perth Inflight Catering Australian Salmon and Smoked Trout Brick with Grilled Shark Bay Prawn and Green Pea Puree
Food - Ready to eat Balkis Gourmet Gourmet Halal delicatessen
Food – Desserts & Confectionery Lily O'Brien’s Lily O'Brien's Halal Certified Desserts Range
Beverage Air Berlin Air Berlin Flieger Cocktail – A Heritage Story
Equipment - Production DHL Delivering Innovation and advancing the Green Agenda in Airline Catering
Equipment - Passenger Icebridge Chilled Minibar
New Launch Hainan Airlines Art of Tea

THE "OSCARS" OF THE AIRLINE ON-BOARD SERVICE INDUSTRY

The Mercurys Award - recognising and rewarding innovation within the industry started in 1982, two years after the founding of its host event and association, IFCA in the ballroom of the Waldorf Hotel in London – the In Flight Catering Association.

This was changed in 2005 to ITCA – the International Travel Catering Association. The annual event, held in a different European city each year before settling alternately in Cologne and Nice, was the major event of the year for the industry. The Awards Gala Dinner became the high point of the event and the award itself quickly became the “must  have” achievement for airlines and suppliers. The main trade show began to experience a drop in attendance and in June of 2011, ITCA announced it had sold its yearly Expo to an international exhibition company.

The Mercury Award was obtained by SIAL Middle East at this point who understood the relevance and value of an award focused to this niche industry and vowed to continue the tradition of recognizing innovation and skill via the SIAL Middle east food show in Abu Dhabi. The first edition of The Mercurys under the stewardship of SIAL Middle East was held at the Shangri-La in Abu Dhabi in 2013 and has become increasingly popular. With new categories designed to open up new markets for airlines and suppliers, and a new line up of judges headed by completely independent experts, the new Mercurys by SIAL is established as a true and transparent award.   

In 1982, there was one Mercury awarded as overall winner. The winner that year was British Airways although there are no records for what the award was made. The first caterer to win was Airest Vienna in 1984 and in 1999, Monogram Sanitation was the first supplier to win overall. In subsequent years a series of categories was developed to allow for the various areas of the industry to compete among themselves and win by category and in 2007, the overall winner was stopped in favour of just a number of categories. The Mercurys by SIAL has continued this award by category although there are plans in the future to revive a special award category to an outstanding winner among the winners.

Now in 2016, the Mercurys under SIAL stewardship is set to remain the most coveted and recognized award in the Airline Hospitality business.

SUSTAINABILITY AT THE MERCURYS

The last decade has witnessed a step change in public awareness and media interest in sustainability and ethical business issues. Inflight food service is a key area where these issues are most visible for the customer and the way in which airlines respond will be key to maintaining customer trust and building brand value.    

The Mercury’s sustainability weighting reflects this industry development by assessing the extent to which the operation of the applicant's business, as well as the product or service entered, minimizes its environmental impact and maximizes its social value. Our panel of judges will be supported in their assessment by the Sustainable Restaurant Association, the world's leading authority on food service sustainability.

In an industry where businesses spend millions striving to differentiate their service, leadership in sustainability and ethical business, demonstrated through the food service offering, may well be the most cost-effective way to secure competitive advantage.

ABOUT SUSTAINABLE RESTAURANT ASSOCIATION (SRA) 

The SRA is a not–for–profit social enterprise that runs the Food Made Good program, helping food service businesses become more sustainable and diners make more sustainable choices. Launched in 2011 with 32 founder members in the UK, they now work with over 6,000 businesses globally and are developing partner organisations in the Netherlands, Denmark, Germany, Chile and Sweden. 

Their sustainability framework, built around the three pillars of Product, Environment and Society is internationally recognized and their rating has been dubbed the Michelin Stars of Sustainability.