Visiting SIAL Middle East

SIAL Middle East provides you with the perfect platform for sourcing food, beverage and hospitality products and services in an authentic business-class environment. You will get an opportunity to meet exhibitors in a relaxed setting to discuss your procurement requirements in detail. At the 2017 edition of SIAL Middle East, expect to witness:

900+ EXHIBITORS FROM MORE THAN 50 COUNTRIES
30+ NATIONAL COUNTRY PAVILIONS
MORE THAN 10 EVENT & FEATURES TO MAKE YOUR VISIT WORTHWHILE

Entry to SIAL Middle East is free-of-charge and open to industry professionals from the food, drink, hospitality and catering sectors.

Entry policy: SIAL Middle East is strictly a trade-only exhibition. The general public and persons under the age of 18 years will not be permitted entry.

Show Timings

12th - 13th December - 10am - 6pm
14th December - 10am - 5pm

Register your visit now

Visit SIAL Middle East to:

  • Buy products and find new suppliers. See, touch and try products from 900+ food, beverage and equipment companies from over 50 countries
  • Visit 30+ national pavilions covering five continents
  • Be part of an AUTHENTIC business-class event. Meet leading food, beverage and hospitality companies from all over the world in a peaceful trade business environment
  • Meet first-time exhibitors in the region – 65% of the products at the event will be new to the region, making your visit worthwhile
  • Discover innovative products – see food innovations from around the world in the SIAL Innovations Area
  • See the region's top chefs in action at La Cuisine 
  • Get a copy of the Official Show Guide, listing the products being displayed by every exhibitor

Don't miss the opportunity to attend the event in 2017!
Register your visit now

Who is SIAL Middle East for?

Attendee job functions

  • Chairman/CEO/Managing Director/Store Manager
  • Executive Chef/Chef
  • Foodservice/F&B/Catering Manager
  • Marketing/Category Manager
  • Production/R&D/Quality Manager
  • Purchasing Manager/Buyer
  • Sales Manager.
Attendee company activities
Retail and trade
  • Central purchasing group
  • Distributor/agent
  • Duty-free
  • Gourmet food store
  • Grocery or convenience store
  • Import-export/trade
  • Retailer
  • Supermarket, hypermarket
  • Wholesaler.
Catering and foodservice
  • Caterer, reception-planner
  • Distribution/wholesale for catering and foodservice
  • Hotel
  • Institutional/contract catering and foodservice
  • Restaurant and cafĂ©.
Food manufacturer or processor
  • Food manufacturer
  • Food processing/packaging.
Service provider
  • Agency/consultancy
  • Education/teaching
  • Government/trade association
  • Laboratory/research
  • Media

Join your industry peers at SIAL Middle East 2017!
Register your visit now

Top 5 Results from the 2016 Visitor Survey

  1. 70% of visitors were decision makers
  2. 81% of visitors will recommend their industry peers to visit SIAL Middle East 
  3. 90% of visitors were satisfied with their visit to SIAL Middle East 2016
  4. 85% of visitors were able to achieve their objective of finding a new supplier at the event. 
  5. 93% will return to visit SIAL Middle East in 2017

Don't miss the opportunity to attend the event in 2017!
Register your visit now