Innovation is the DNA of SIAL events worldwide, and Middle East is no exception. The SIAL Innovation Area showcases the world’s most innovative products, guaranteeing an experience for attendees to learn about upcoming trends in the food and beverage sector. SIAL Middle East 2016 had a record number of over 250 entries from all over the world.
Only open to exhibitors and judged by XTC World Innovation, SIAL Innovation provides an excellent opportunity to showcase new innovative products to thousands of attendees. Part of the global programme, the award is only for newly introduced food and beverage products. The winning product will be displayed at all SIAL events worldwide.
Whether for foodservice, retail or the food industry, SIAL Middle East will be bringing the world’s innovative products to a display area on the exhibition floor once again this December.