Why Exhibit?

Exhibit SIAL ME

Exhibiting at SIAL Middle East

Now in its 10th year, SIAL Middle East 2019 aims to further strengthen its positioning as a platform to meet quality buyers in a trade-business friendly environment. The event will continue to build on the exceptional success of the last edition, featuring more than 1,000 exhibitors and brands, 20,000+ unique visitors and 498 fully hosted VIP buyers.

Part of the SIAL Network, SIAL Middle East is backed by over 50 years of experience, industry know-how and a broad international network of 8 leading B2B events. SIAL is the meeting place for almost 14,535 exhibitors from more than 109 countries and 359,800 visitors from 194 countries, making it the world’s n°1 food exhibition network.


Why exhibit?

Face-to-face conversations are still the best way to do business in the Middle East!

Find distributors, make direct sales and build relationships in a region where a face-to-face conversation matters. In 2017, 76% of visitors attended the event in a decision-making capacity, ensuring that ROI can be measured straightaway. 

Many leading companies recognise SIAL Middle East as an important platform in this region, and we have delivered results over the years...


2013 Exhibitor

“We have been coming to SIAL Middle East for past three years and it has been one of the best shows. This is the first show we did since our company opened and since then it has been great. It may be a relatively small show, but the buyers coming here are very responsive and there is genuine interest in buying the products rather than just networking. The reason it is unique is because of the amount of time I can spend with a customer compared to other shows. I will be here next year.”

Asif Pochi, Managing Director 
Pexim Inc, USA

2014 Exhibitor

“We have had two excellent days and made really good contacts. We have met with several large retailers, including Lulu and Carrefour, and we are looking forward to next year's show.”

Doug Conrad, Director of Export & Sales
Royal Crown Cola, USA

2015 Exhibitor

“It is our first time on SIAL Middle East and we are very happy with it and astonished by the results. Only on the first day we had more contacts than in any other fair in Europe for four days.”

Beatriz Caseiro, Export Manager
Donna Caetana, Portugal


 2016 Exhibitor

"I chose to exhibit at SIAL ME because of the premium features that it offers, especially the high-speed networking meetings and SIAL Innovation Awards which are exclusive to SIAL ME. Out of the four trade shows I have done this year throughout the world, I find that SIAL Middle East had the highest ROI for my company."

Cristina Ennis, Export Sales Manager, 
Emile Noel, France

2017 Exhibitor

"SIAL is obviously growing, however, it is not like other exhibitions where you have over 100,000 visitors. Any buyers that come to the stand, you can actually spend quality time with them which I think is very good."

Karl Devlin, Business Development Manager, 
Invest Northern Ireland, United Kingdom 

2018 Exhibitor

"We came back this year due to the excellent results from last year. This year after our participation at SIAL Middle East, we are expecting to sign contracts worth $20 million over the 12 months."

Pedro Viana, Policy Advisor at the Ministry of Agriculture, Brazilian Pavilion

SIAL Middle East is an authentic business-class event

Meet leading dealers, distributors and F&B companies from all over the region in a relaxed trade-business environment.

Top dealers, distrubutors and traders.


Exhibitor Participation



An event by

Strategic Partner


Host Sponsor


Platinum Sponsor


Gold Sponsor

Gold Sponsor

Official Airline Partner

Etihad Airways

Silver Sponsor

Royal Horizon

Destination & Cultural Partner

Department of Culture & Tourism Convention Bureau

Culinary Partners

Investment Partner


Food and Beverage Partner

Food and Beverage Partner

Official Travel & Destination Management Partner

Hala Abu Dhabi

Exclusive Retail Partner

Lulu Group International

Exclusive Innovation & Insights Partner