Who Should Exhibit?

Days Hours Minutes

Exhibitor Profile

Confectionery, biscuits and pastry
Cured & salted meat
Dairy Products, eggs
Delicatessen, ready meals
Equipment, technologies and services
Fish, Molluscs and shellfish
Fruits and vegetables, dried fruits
Grocery Products, dried products
Horticulture
Meat and tripe
Non-alcoholic beverages
Halal Food
Free from/ Wellness/ Organic
Baby Food
Organisations, federations, institutions
Pet foods
Poultry and game
Services and trade press

Is your product category listed above?
Speak to the team to find out best opportunities available at SIAL Middle East 2020!

Many leading companies recognise SIAL Middle East as an important platform in this region, and we have delivered results over the years...

“We have been coming to SIAL Middle East for past three years and it has been one of the best shows. This is the first show we did since our company opened and since then it has been great. It may be a relatively small show, but the buyers coming here are very responsive and there is genuine interest in buying the products rather than just networking. The reason it is unique is because of the amount of time I can spend with a customer compared to other shows. I will be here next year.”

Asif Pochi, Managing Director, Pexim Inc, USA
“We have had two excellent days and made really good contacts. We have met with several large retailers, including Lulu and Carrefour, and we are looking forward to next year's show.”

Doug Conrad, Director of Export & Sales, Royal Crown Cola, USA
“It is our first time on SIAL Middle East and we are very happy with it and astonished by the results. Only on the first day we had more contacts than in any other fair in Europe for four days.”

Beatriz Caseiro, Export Manager Donna Caetana, Portugal
"I chose to exhibit at SIAL ME because of the premium features that it offers, especially the high-speed networking meetings and SIAL Innovation Awards which are exclusive to SIAL ME. Out of the four trade shows I have done this year throughout the world, I find that SIAL Middle East had the highest ROI for my company."

Cristina Ennis, Export Sales Manager, Emile Noel, France
"SIAL is obviously growing, however, it is not like other exhibitions where you have over 100,000 visitors. Any buyers that come to the stand, you can actually spend quality time with them which I think is very good."

Karl Devlin, Business Development Manager, Invest Northern Ireland, United Kingdom
"We came back this year due to the excellent results from last year. This year after our participation at SIAL Middle East, we are expecting to sign contracts worth $20 million over the 12 months."

Pedro Viana, Policy Advisor at the Ministry of Agriculture, Brazilian Pavilion