SIAL Middle East 2018 Concludes in Abu Dhabi

•    Deals over AED5 billion signed during event
•    Event draws participation of more than 28,000 unique visitors
•    UAE-based company bags gold prize in SIAL Innovation Contest

Abu Dhabi-UAE: 12 December, 2018 – The ninth edition of SIAL Middle East, the fastest-growing food, beverage and hospitality event in the region, and the fourth edition of Abu Dhabi Date Palm Exhibition concluded today at the Abu Dhabi National Exhibition Centre, facilitating 135 trade deals valued over AED5 billion during its three-day run.

The event drew the participation of 1,089 exhibitors, 34 country and specialised pavilions, and 28,073 industry experts and unique visitors from more than 45 countries.

On the final day of the event, Abu Dhabi Food Control Authority (ADFCA) honoured several food establishments for their commitment to implementing Abu Dhabi’s food safety requirements as well as the organisers of Weqaya programme ran by Department of Health – Abu Dhabi. ADFCA also honoured a number of government entities that participated in the 9th edition of the event.

Thamer Al Qasimi, Chairman of the SIAL Middle East 2018 Organising Committee, said: “The exceptional success of SIAL Middle East 2018 and the unprecedented visitor turnout demonstrates the continued regional and global interest in the mega event that serves as an ideal platform to explore the latest F&B products and services, and to discuss promising investment opportunities with leading specialists, top buyers and decision-makers.”

Al Qasimi added: “It is a top priority for SIAL Middle East to support the vitally important regional F&B sector in keeping pace with the latest industry trends, strategies and innovations to ensure the continued development of national food industries and enhance food security for the sake of current and future generations.”

Al Qasimi also thanked SIAL Middle East’s sponsors and partners from the public and private sectors as well as the organisers of country pavilions and exhibitors for their active role in ensuring the continued success of various activities held during the event.

The total food sales in the UAE in 2016 rose to AED121 billion, with the country’s food consumption expected to increase from 48.1 million tonnes in 2016 to 59.2 million tonnes by 2025. Food exports to Abu Dhabi reached AED516 million in the first half of 2018, while its food imports stood at AED3.3 billion. The total investment in food industry is set to increase from AED5.2 billion to AED10.4 billion over the coming three years, representing a 40% growth. After three years, the investment is expected to increase by AED1 billion, registering a 10% growth.

The event witnessed the announcement of Al Rawabi Diary Company, Munkyeong Omija Valley Co. Ltd and Philippines Department of Agriculture as the winners of SIAL Innovation contest. The winning products included Al Rawabi Diary Company’s Nutree Boost in gold category, Munkyeong Omija Valley’s OMI Everyday Concentrate & Extract Series in silver category and Philippines Department of Agriculture’s Instayum Mushroom Chips in bronze category. Visitors got to view the 30 most innovative food and beverage products out of 150+ submissions at the SIAL Innovation area.

Al Qasimi also honored a number of Emirati social media influencers in recognition of their outstanding role in supporting and covering the event. They included Anas Al Hemeiri, Sobha Al Rumaithi and Khaled Al Sanani.

Another major highlight of the event on its final day was the UAE National Coffee Championships, a competition certified by World Coffee Events (WCE) and sanctioned by the Specialty Coffee Association (SCA). The contest drew the participation of 24 specialised national companies in hospitality sector.

The event also included La Cuisine, a culinary competition organised by Emirates Culinary Guild, which drew the participation of more than 1,000 chefs in 19 categories.

SIAL Middle East 2018 featured a series of interactive sessions, seminars and workshops that drew the participation of leading local, regional and global experts. The attendees discussed the latest F&B trends as well as key issues related to food production and innovation to meet the region’s surging food needs, triggered by rapid economic and population growth.

Attracting thousands of visitors and trade delegates that praised the progress SIAL Middle East has achieved year after year, the event pavilions showcased the latest products and services in food, beverages and hospitality, and promoted investment opportunities.

SIAL Middle East 2018 signed on Abu Dhabi Chamber as Host Sponsor, AAAID as Investment Partner, Abu Dhabi Farmers’ Services Centre as Silver Sponsor, LuLu Group International as Retail Partner and Etihad Airways as Official Carrier.