SIAL Middle East 2018 to Draw Strong GCC Participation

•    Kuwait named country of honour, Bahrain to mark debut outing at SIAL Middle East 2018
•    Event to serve as ideal platform for networking with diverse range of regional, global F&B companies at respective country pavilions

Abu Dhabi-UAE: 03  December , 2018 – The ninth edition of SIAL Middle East is set to feature country pavilions of Kuwait, Bahrain and Saudi Arabia, indicating a growing interest from the GCC countries to benefit from the sizeable opportunities created by the fastest-growing food, beverage and hospitality event in the region.

Held in strategic partnership with ADFCA, SIAL Middle East 2018 will run from 10 to 12 December 2018 at the Abu Dhabi National Exhibition Centre (ADNEC).

The largest edition of the event to date will feature over 1,000 exhibitors and is expected to draw the participation of 20,000+ industry experts from more than 50 countries.

Among the participating GCC countries, Kuwait, which made a debut at SIAL Middle East in 2017, is the country of honour at this year’s edition of the event. The Kuwaiti pavilion at SIAL Middle East 2018 will include 11 companies and entities including Public Authority for Industry, Kuwait Flour Mills & Bakeries, Arabian Beverage Company, Baraka International and Alseedawi Sweets.

The country pavilion of Bahrain, which will mark its debut participation at SIAL Middle East 2018, will feature 5 leading Bahraini companies and entities including National Initiative for Agricultural Development, Al Ghalia Farm and Aljaser Factory Company, and Peninsula Farms, among others.

Attracting a strong participation from leading producers of dates in Saudi Arabia, the country’s pavilion at SIAL Middle East 2018 will include Al Madinah Dates Company, Amal Al Khair Dates Company, Oasis Lina Dates Establishment and Siafa International Manufacturing Company, among others.

In addition to Kuwait, Bahrain and Saudi Arabia, SIAL Middle East 2018 will host the country pavilions of Brazil, China, the Czech Republic, Egypt, Greece, Jordan, Korea, Latvia, Malaysia, Mexico, Morocco, the Philippines, Poland, Russia, South Africa, Sudan, Tajikistan, Thailand and Turkey.

Thamer Al Qasemi, Chairman of the Organising Committee of SIAL Middle East,, said: “Amidst the rising food demand and changing demographics across the region, the strong participation of GCC-based companies in the 2018 edition will enable trade delegates to gain a broader understanding of the regional food industry and its potential. We spare no effort in ensuring that SIAL Middle East continues to build on its reputation as a leading event that highlights the latest trends and innovations shaping the future of the F&B sector.”

Joanne Cook, Managing Director of SIAL Middle East, said: “SIAL Middle East serves as an ideal platform for networking with a diverse range of food and beverage companies representing key regional and global markets under the umbrella of their respective country pavilions. Furthermore, the event provides exhibitors with an opportunity to promote their products, explore new markets, develop business and strengthen ties with existing customers.”

The US$130 billion GCC F&B and flight catering market has witnessed robust growth over the past years, driven by a youthful population, burgeoning middle class, high disposable incomes and rising inbound tourist numbers. With the region seeking to diversify its revenue streams away from oil and gas, the food and beverage industry has emerged as one of the most promising sectors that significantly contribute to sustainable economic development.

To maintain a sustainable supply of food, Kuwait has prioritised diversification of food sources and works relentlessly to improve domestic productivity. Rising population, predominantly urban lifestyle and high per capita income have fuelled food consumption in the country, where almost a quarter of the population is 14 years old or younger, creating solid prospects for F&B companies eager to benefit from the increasing demand.

Enjoying strong bilateral relations with the UAE in the field of agriculture, Bahrain’s food and beverage sector has remained robust due to a surge in food demand, driven by its rising population with a high proportion of expatriates, and the steady growth of its tourism and hospitality sectors.

SIAL Middle East 2018 has signed on Kuwait as Country of Honour, Abu Dhabi Chamber as Host Sponsor, the Arab Authority for Agricultural Investment and Development as Investment Partner, Abu Dhabi Farmers’ Services Centre as Silver Sponsor, Jenaan Investments as Diamond Sponsor, Royal Horizon as Bronze Sponsor and LuLu Group International as Retail Partner.