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Defining Innovation in the Food, Beverage & Hospitality Industry

Inspire Food Business

7-9 December 2021

PCR Test Requirements Car Park A

Day 1

Tuesday 7th December 10am – 7pm

Day 2

Wednesday 8th December 10am – 7pm

Day 3

Thursday 9th December 10am – 6pm

Days Hours Minutes

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On-site PCR testing facility

OPEN DAYS (7th – 9th December)

Organisers Office Hall 9

8am – 8pm

Rapid PCR test AED 350
(tests take 30 mins to process but may take longer at busy times)
PCR Test (results take 24 hrs) AED 50

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Hosted Buyer Programme

With the support of Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), 550 pre-qualified, fully hosted F&B buyers from 50 countries attended SIAL Middle East 2019, with the purpose of sourcing new products, meeting with suppliers and developing new business.

National Coffee

The speciality coffee industry is a key part of the region’s rapidly expanding food and beverage industry and to strengthen the incredible growth of the speciality coffee scene in the Middle East, three official competitions, certified by World Coffee Events (WCE) and sanctioned by the Speciality Coffee Association will take place at SIAL Middle East.

SIAL Innovation

Innovation is the DNA of SIAL events worldwide, and Middle East is no exception. The SIAL Innovation Area showcases the world’s most innovative products, guaranteeing an experience for attendees to learn about upcoming trends in the food and beverage sector.

World Gourmet Show

Michelin star chefs and the best chefs in Abu Dhabi will deliver cooking masterclasses across a range of current themes, competitors will go head-to-head to win prizes and the World Champion acrobatic pizza performer will show us his skills live on each day of the show!

Abu Dhabi Date Palm Exhibition

The date fruit is synonymous to Northern Africa and the Middle East region. Having said that, there is no better place than Abu Dhabi to host Abu Dhabi Date Palm Exhibition (ADDPE), the world’s only dedicated B2B event for date palm fruit. ADDPE will be co-located with SIAL Middle East, the region’s fastest-growing food, beverage, and hospitality event.

National Latte Art Grading Battle

Taking place from December 7th to 9th at SIAL Abu Dhabi 2021, baristas from all the Emirates and GCC will compete for industry acclaim, prizes, and the chance to represent the UAE at the World Latte Art Grading Battle at Host Milan, Italy on October 2023 with return flights and accommodation provided by the LAGS GCC Chapter.

Chefs taking part in the AD World Gourmet Show

Greece

Chef Angelos Lantos

2 star Michelin Chef

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Morocco

Chef Faycal Bettioui

Michelin Star Chef

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Israel

Chef Gal Ben Moshe

Michelin Star Chef

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Italy

Chef Pasqualini Barbasso

2 times World Acrobatic Pizza Champion

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AD World Gourmet Show

SIAL ME 2019 at a glance

1143 Exhibitors

10 th Edition

22000 m2 Exhibition Space

50 Countries and Pavilions

550 International and Local Hosted Buyers

14 % Growth in the exhibition size

5000 + Introductions between exhibitors & hosted buyers

AED 7.2 B Business deals signed

23000 + Visitors over 3 day’s exhibition

2019 Highlights

F&B Networking Hub 2020 was a huge success

Achieved Results

120

Sellers

377

Buyers

700

Attendees

Media

Speakers

Growth Percentage

+40%

increase in participat numbers over our expectations

+438%

increase in buyer numbers over our expectations

+100%

increase in seller numbers over our expectations

CLICK HERE TO BOOK YOUR STAND AT SIAL MIDDLE EAST

WHAT EXHIBITORS SAID ABOUT SIAL ME?

We are honoured to be part of the 10th anniversary of SIAL Middle East and we are happy because we have 45 companies participating in this event from India. We are happy with the response we have had coming here with the inauguration and all the other events that have been done. We have had a lot of enquiries coming in for the Indian companies and we are definitely looking forward to increasing our presence in the Middle East especially into Abu Dhabi

Sachin Kumar, Deputy Director of the Trade Promotion Council of India
Our participation in SIAL Middle East exhibition is important because of what comes through and what we felt from our presence in SIAL exhibition in the past, and the fact that SIAL is now a global platform and there is a great demand from all countries of the world. We consider SIAL as a strategic partner, because of the cooperation and care that we have seen from SIAL, and through our previous presence, especially this year, we have multiplied our area three times from the previous edition.

Mohamed bin Obaid Al Mazrooei, Chairman of the Board and President of the Arab Authority for Agricultural Investment and Development
The SIAL Date Exhibition is considered a meeting of all the countries producing dates all over the world. SIAL Middle East added to us a new features and new customers and new producers. And the most important is that we have opened more horizons for some countries. SIAL Middle East has brought us together with second interests and added to our experience, and also added new products to our factories.

Ali A. AlYaseen, General Manager, Al Ameen Dates Factory
In the 10th edition, we value the role and patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs and Chairman of the Abu Dhabi Agriculture & Food Safety Authority, for his generous patronage of events, the SIAL exhibition and all accompanying events. Today, SIAL exhibition is witnessing great growth, thanks to the partnership with the Abu Dhabi National Exhibitions Company, this partnership helped significantly in pushing the growth in the number of exhibitors and international pavilions.

Eng. Thamer Al Qasimi, ADAFSA Spokesperson