Look Deeper

Defining Innovation in the
Food, Beverage & Hospitality Industry

Abu Dhabi

900+ EXHIBITORS, 50+ COUNTRIES, 15,000 VISITORS, 500 FULLY HOSTED VIP BUYERS & VAST RANGE OF PRODUCTS NEW TO THE REGION!

Did you miss SIAL Middle East last year? Whether your answer is YES or NO, there is no reason to miss the event this year. SIAL Middle East will feature range of products totally new to the region and it gives buyers representing Retail, Dealers/Distributors, Traders, Foodservice & HORECA an opportunity to add to their offering.

Carrying on from 2015, all of the successfully launched features will return once again this year. SIAL Middle 2016 will also see the launch of the Alen Thong Golden Coffee Pot Young Chefs Challenge for young chefs in the Middle East and Brew Bar, where coffee & tea exhibitors will offer buyers an opportunity to taste & try their products.

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74% OF VISITORS WERE DECISION MAKERS AT SIAL MIDDLE EAST 2015

The quality of buyers coming to SIAL Middle East is of utmost importance to us. SIAL Middle East is strictly a trade-only event – members of the general public are not permitted entry. Past exhibitors at SIAL Middle East have always praised the quality and seriousness of the buyers coming to the event.

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SEE WHAT EXHIBITORS & VISITORS HAVE TO SAY ABOUT SIAL MIDDLE EAST

"For me personally, SIAL Middle East is the biggest filter in the region for quality leads. In three days we generated 150 quality leads, which will be an estimated US$ 100,000 in after-sales business." - Sascha Geib, Director UAE & Corporate Chef, VITO, Germany

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